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Mitchell Halliday: Making $1 MILLION in 24 Hours – How Made By Mitchell changed beauty FOREVER

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Published on 08/17/25 / In Entertainment

Make-up founder and artist Mitchell Halliday joins Liv to discuss his ICONIC viral brand, Made By Mitchell.

He discusses the extreme highs and lows of the brand across just five years and how NikkieTutorials and Jeffree Star were pivotal to his success. They chat about the importance of inclusivity, plus Mitchell also gets frank about money, sharing the biggest money mistakes he’s ever made.

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EPISODE 3: MADE BY MITCHELL
00:00-00:38 – Intro
00:39-01:34 – Saving lives
01:35-02:28 – Made By Mitchell brand
02:29-02:50 - $1m in 24hrs
02:51-06:00 – TikTok shop
06:01-08:36 – Being an entrepreneur
08:37-09:53 – Iconic lime green branding
09:54-10:54 – Proudest product
10:55-12:31 – Inclusivity in make-up
12:32-16:05 – Mitchell’s big break
16:06-18:37 – Mitchell’s stint on The X Factor
18:38-19:34 – Friendships and success
19:35-24:57 – Money
25:58-26:46 – Being a beauty disrupter
26:47-28:18 – Trends Mitchell’s ready to see the back of
28:19-29:52 – Doing celebrities glam
29:53-30:58 – Future projects
30:59-34:14 – Box of Wrong
34:15-35:35 – Outro

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