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Lynsey Crombie, Queen of Clean | How to build a big community online

1 Views· 07/13/25
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It's time for episode 3 of the Small Business Sessions podcast!

Meet Lynsey Crombie, also known as the Queen of Clean.

Nearly a million people keep up to date with Lynsey's cleaning tips on social media, she has written several books, and she makes regular appearances on television shows including ITV's This Morning and Good Morning Britain.

00:00 Intro
01:06 How did Lynsey become the Queen of Clean?
03:40 Realising the potential of social media
05:34 Tips for negotiating deals with brands
07:11 How did Lynsey start working on TV?
11:00 The impact of a website for a business owner 
12:20 Interacting with your community
14:07 Using Facebook groups to your advantage
16:18 Vodafone Business
17:04 Lynsey’s relationship with PR
19:55 How has Lynsey funded her business?
22:23 How does Lynsey create her content?
26:20 Lynsey’s books
29:20 How does Lynsey manage work/life balance?
31:23 Outro

This season is powered by business.connected, a training programme of workshops, webinars and e-learning modules, designed to help businesses kickstart digital change and adopt new technology.

Sign up to business.connected ➡️ https://bit.ly/businessconnected

In partnership with Vodafone Business, JPMorgan Chase & Co., Dropbox and Constant Contact.

#businesspodcast #businessconnected #QueenOfClean

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